Chasing Zero Is the Most Expensive Mistake in Your Plant

Sam Barrili

Published on: 10/09/2026

Zero waste is a physical impossibility, and chasing it drains margin. A chemist's case for optimum recovery — where thermodynamics meets your P&L.

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The Dangerous Illusion of Zero Waste

Sam Barrili

Published on: 19/02/2026

Zero Waste sounds ideal — but thermodynamics tells a different story. Discover why 100% recycling is physically impossible, how entropy limits circularity, and what smart waste companies must do instead.

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